50Plus-Today is more like a curated resource for adults age 50+ than a blog, and we are supported partially by our readers. When you buy via the links on our site, including amazon.com, we may earn an affiliate commission. We do not accept incentives for our reviews; all opinions are our own.
People are engaging more with alcohol than health care brands on social media during quarantine.
According to a recent article in marketwatch.com, U.S, sales of alcoholic beverages rose 55%, with online alcohol sales up 243%, in the week ending March 21, 2020, according to a Nielsen market research report. Without the option to imbibe at bars or restaurants, people purchased far more alcohol for their homes than normal. According to data from the ListenFirst social analytics agency, engagement and growth of nearly 300 alcoholic beverage brands on Facebook, Twitter and Instagram were 326.51% higher this past March than in 2019.
“Given the amount of normal activities that have been taken away from consumers during quarantine, people are especially thankful that they’re still able to drink, which is a big contributor to why social engagement around alcohol brands went up,” explains ListenFirst Chief Marketing Officer Tracy David in a statement to Forbes.com
In contrast, the ListenFirst agency showed social media engagement with health care brands, which came in second in growth to alcohol brands, rose only 131.35% over the same time period.
If drinking more during the lock-down, does that mean you will drink more after quarantine is lifted?
The uptake of alcohol sales raises questions about potential long-term impacts. No one knows for sure if people are at risk of excessive drinking after the states open up, but Carl Hart, neuroscientist at Columbia University, believes no reason exists to think a surge of alcohol addiction will follow this pandemic. He does think, however, that the devastation inflicted by the pandemic can result in new cases of addiction as a coping mechanism, particularly among those who struggle with substance abuse. Job loss, financial issues and worry about loved ones can push people over the edge.
Those who turned to drinking more than usual during the lock-down will likely resume old habits when life returns to our “new normal”. Think about it – If you are someone who tends to drink a lot more on vacations, you know it doesn’t continue when you go home and resume your responsibilities. It’s a good idea however to monitor how much you drink after your state opens up. If you still imbibe with the same frequency as during the quarantine, continue to drink alone, and you notice your relationships and/or job are affected, you may have a problem. Know you are not alone and that help is available.