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by Ellen Blake

Taking the reservation is not as important as keeping the reservation

One of the funniest episodes I remember from the SEINFELD series is the one from season three where Jerry makes a car rental reservation, only to find no car available when he arrives at the counter. That particular show originally aired in 1991, and was hilarious in part because the predicament seemed so ridiculous and unlikely. Fast forward thirty years to 2021 to life in the United States during the pandemic. We now how a serious rental car shortage which means it’s not as unusual for people to find themselves in that situation. And, if it ever happened to you, you know it’s really not at all funny.

The rental car shortage

Remember when the world first shut down due to Covid19 and unused rental cars piled up in lots? The rental companies panicked; they stopped purchasing new cars for their fleets, and then sold off their existing vehicles as quickly as possible on the used car market.  Now, the demand for rental cars is back, but summer travel destinations face severe car shortages.

With vaccinations available and travel restrictions easing, a lot of us are itching to plan vacations. Airfares and hotel prices remain relatively low compared to pre-lockdown prices according to a report from USA Today, but if your trip involves a rental car you may be in trouble. If you can even find one to reserve, the fees are shocking. You may see prices double or triple typical costs for very basic wheels. In particularly popular vacation spots like Florida, Hawaii and Arizona, the charges might add up to as much as $500-$700/day.

Before the pandemic, I tended to view car costs as an add-on to a trip. No big deal. Now, with these high prices, the rental costs might actually be more than airfare and/or hotel, especially if booked last minute. As a result, the decision likely involves more time, effort and online research to compare prices than in the past. In addition, expect the process to be more of a hassle than it used to be. You might find long lines at the counter when you arrive due to staffing layoffs during the pandemic. And then there’s the possibility that the car you arranged to rent before you left home was not held for you, especially if your flight is significantly delayed.