50PlusToday Advisory Council


50PlusToday, a top-rated online senior lifestyle magazine, established it’s volunteer advisory council on May 7, 2021. The goal of the advisory council is to better understand our target audience and build a publication and community to meet their needs. This effort includes highlighting trending topics, identifying excellent writers, planning local and national events, and attracting relevant sponsors and advertisers in an meaningful and ethical way. Participants include professionals from a diverse array of successful businesses offering products and/or services related to the 50Plus population.

50PlusToday Strategic Advisors:

Below is a list of our advisors at 50Plus-Today.com.

Ellen Belk, Founding Owner Keep in Mind, Inc

ellen belkKeep In Mind, Inc offers a suite of consulting services for Senior Housing Operators, Developers and Product Innovators in the Aging space. Ellen brings 20 years of experience as a leader, innovator and influencer in the Senior Living Sector to 50PlusToday.  A dynamic speaker and recognized expert in aging, Ellen moves seamlessly from the C-Suite to the frontlines of care. Her thoughtful and valuable insight in areas related to older adults include universal design, dementia training, activity professional leadership, marketing and more.

Fayne Frey, M.D., Founder of FryFace.com

fayne frey

Dr. Frey is an experienced, thorough and caring Board Certified Dermatologist with a successful practice in West Nyack, NY.  Frustrated by untrue marketing messages disseminated by skincare companies, she created the nation’s first skincare information and product selection service, FryFace.com. With science based facts, she encourages 50PlusToday readers to love themselves as they are, and not accept marketing messages created to sell products that prey on their insecurities. Many skincare products have no proven benefit and may even be harmful to your skin; all that’s needed for optimal skin health is a well-formulated moisturizer and sunscreen. 

Bill Naifeh, Law Offices of Bill Naifeh

bill neifeh

Bill Naifeh is one of the top Intellectual Property Attorneys in Dallas, where he is designated a “Super Lawyer” . He has 25+ years experience with general consulting and legal services relating to intellectual property. Bill not only brings exceptional expertise to 50PlusToday in matters related to copyright and trademark issues, but he communicates complex legal issues in easy to understand language for the lay person. He uses a creative out-of-the-box approach in his law practice, which is also evident in his beautiful professional photography. Bill’s photo books are sold online, and he supports the arts with pro bono photography services to local artists, performers and theater companies.  

Jessica Taper, President Team T Event Management & Marketing Solutions

jessica Taper

Team T brings a wealth of highly customized event management experience to 50PlusToday. Jessica and her team implement both large and small programs, providing better-than-expected returns on investment. They bring a strong strategic communications and financial background to the table. Working as part of the team, they gain a complete understanding of the purpose, expectations, deliverables, and parameters surrounding each engagement. Their clients range in size from small organizations to some of the largest corporations in the world, and include high-tech, non-profit organizations, associations, healthcare, telecommunications, hospitality, real estate, finance, professional services, and municipalities.

Why Are Strategic Advisors Important to the Success of a Startup?

Strategic advisors play a crucial role in the success of a startup for several reasons:

Expertise and Experience

Strategic advisors typically possess extensive knowledge and experience in relevant industries or areas. Their expertise can provide valuable insights and guidance to the startup’s leadership team, helping them navigate challenges and avoid common pitfalls.

Network and Connections

Advisors often have well-established networks and connections within the industry. They can open doors to potential customers, partners, investors, and other key stakeholders, which can significantly accelerate the startup’s growth and market penetration.

Objective Perspective

Startups can sometimes get caught up in their own ideas and lose sight of potential risks or alternative strategies. Strategic advisors bring an outsider’s perspective, providing objective feedback and critical analysis that can lead to better decision-making.

Validation and Credibility

Having respected and well-known advisors on board lends credibility to the startup. It shows potential investors, customers, and partners that the startup’s business model and strategy have been endorsed by experienced professionals.

Mentorship and Guidance

Advisors can act as mentors to the founders and the management team, offering guidance on various aspects of the business, such as product development, marketing, team-building, and scaling.

Access to Capital

In addition to their connections, strategic advisors can also invest directly in the startup or introduce the founders to potential investors, increasing the chances of securing funding.

Risk Mitigation

By leveraging their experience, advisors can help startups identify and mitigate risks early on. This proactive approach can save the company time and resources and prevent potentially disastrous mistakes.

Flexibility and Cost-Effectiveness

Startups may not have the resources to hire full-time C-suite executives. Advisors provide a flexible arrangement, offering their expertise at a fraction of the cost of hiring a senior executive.

Industry Trends and Insights

Strategic advisors keep themselves updated on industry trends, emerging technologies, and market shifts. They can help the startup adapt and stay competitive in a rapidly changing business landscape.

Long-term Vision

Advisors often bring a long-term perspective to the table, focusing on sustainable growth and strategic planning. This can be particularly valuable for startups that might be more focused on immediate tactical challenges.

Overall, strategic advisors can bring a wealth of knowledge, experience, and connections to a startup, enhancing its chances of success, minimizing risks, and positioning it for sustainable growth in a highly competitive business environment.