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leslie farin publisher, 50Plus-Today
Leslie Farin, Founder/Publisher

My name is Leslie Farin and I am the founder of 50Plus-Today, a trusted resource for older adults and their families, and in this age group myself. It is my passion to help and inspire readers in this phase of life.

50PlusToday is an online lifestyle magazine created to provide engaging articles on hot-button issues for the 50+ generation and their families. We believe the 50PlusToday person is a very active individual, not somebody who is thinking they’re on the last journey of life. They want to take advantage of all the world has to offer and adopt a lifestyle that promotes a good quality of life within their personal limitations.  That being said, 50PlusToday strives to provide reliable information about difficult issues you might be facing now or in the near future. Life is a journey; we are here to help and inspire you every step of the way.

Dynamic Foundations Institute Presents The 2020 Entrepreneur Showcase featuring Leslie Farin 

Ways we can work together:

Guest posts

If you are in our target population and have a story to share, take a look at our requirements for guest authors. (A guest post can not be a sales pitch -that type of contribution is considered an advertorial)

Let us help you STAND OUT from the competition!

Boost your business! For businesses who offer products of interest to the older adult population – we offer a variety of advertising opportunities. With solutions ranging from a single ad to a strategic integrated media campaign, 50Plus-Today offers advertisers the opportunity to build relationships with the dynamic 50 Plus generation and their families.

Baby Boomers and their elders control almost 70% of the disposable income in the United States, and yet this target audience is one to which many businesses are not connected.  Did you know seniors outspend younger adults 2:1 on a per-capita basis? Only 5% of marketing is currently directed to the active older adult population; 50PlusToday provides an easy way to target this audience to generate new business and referrals. Our loyal and deeply engaged community consists primarily of active older adults, many who eagerly embrace technology. We can get your brand in front of this important audience. Here’s how:

  • link insertions
  • sponsored posts
  • banner ads
  • e-newsletter ads
  • social media exposure
  • product reviews
  • affiliate marketing

Click here to tell us how we can help you reach your marketing goals.

NOTE: Updated media kit coming soon!

Our Demographic

Individuals aged 50Plus and their families who are typically:

  • Homeowners
  • College Educated
  • High Earners
  • Purchasing Decision Makers

Strategic campaigns give 50Plus-Today partners optimum exposure to a well-educated, affluent audience of shoppers, travelers, arts and sports enthusiasts, and generous philanthropists. To further engage our readers, we coordinate sponsored events and prize drawings.

Related Article: The Grandparent Economy is Serious Business


What people are saying…

Marie V. “Just a quick note to say thank you for encouraging senior citizens to make the most of this wonderful chapter of their lives. I’m also really excited to see that you have so much great information on how people can live in their own homes, on their own terms, for as long as possible.”

Amy J. “All of your website articles are interesting to me and so well-written”

Peter J. “I am impressed with your website! Love the articles, the layout and the colors!”

Yvonne C. “Always such great stuff in your newsletter.  Love it.”