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leslie farin
Leslie Farin, Publisher


My name is Leslie Farin and I am the founder of 50Plus-Today, a trusted resource for older adults and their families, and in this age group myself. It is my passion to help and inspire readers in this phase of life.

50PlusToday is an online lifestyle magazine created to provide engaging articles on hot-button issues for the 50+ generation and their families. We believe the 50PlusToday person is a very active individual, not somebody who is thinking they’re on the last journey of life. They want to take advantage of all the world has to offer and adopt a lifestyle that promotes a good quality of life within their personal limitations.  That being said, 50PlusToday strives to provide reliable information about difficult issues you might be facing now or in the near future. Life is a journey; we are here to help and inspire you every step of the way.

Dynamic Foundations Institute Presents The 2020 Entrepreneur Showcase featuring Leslie Farin 

Ways We Can Work Together:

Guest posts 

If you are in our target population and have a story to share, take a look at our requirements for guest authors. (A guest post may not be a sales pitch -that type of contribution is considered an advertorial)

Let us help you STAND OUT from the competition!

Boost your business! For businesses that offer products of interest to the older adult population – we offer a variety of advertising opportunities. With solutions ranging from a single ad to a strategic integrated media campaign, 50Plus-Today offers advertisers the opportunity to build relationships with the dynamic 50 Plus generation and their families.

Learn more about 50PlusToday as Wendy Whiteman interviews Leslie Farin about 50PlusToday

YouTube video

Older adults control almost 70% of the disposable income in the United States, and yet this target audience is one to which many businesses are not connected.  Did you know seniors outspend younger adults 2:1 on a per-capita basis? Only 5% of the marketing is currently directed to the active older adult population; 50PlusToday provides an easy way to target this audience to generate new business and referrals. Our loyal and deeply engaged community consists primarily of active older adults, many of who eagerly embrace technology. We can get your brand in front of this important audience. Here’s how:

  • link insertions
  • sponsored posts
  • banner ads
  • e-newsletter ads
  • social media exposure
  • product reviews
  • affiliate marketing
  • directory listings

Tell us how we can help you reach your marketing goals.

Our Demographic

Individuals aged 50Plus and their families are typically:

  • Homeowners
  • College Educated
  • High Earners
  • Purchasing Decision Makers
  • Adult children of elderly parents
  • Grandparents

Strategic campaigns give 50Plus-Today partners optimum exposure to a well-educated, affluent audience of shoppers, travelers, arts and sports enthusiasts, and generous philanthropists. To further engage our readers, we coordinate sponsored events and prize drawings.

Related Article: The Grandparent Economy is Serious Business


What People Are Saying

Leah W: “You are inspiring people to explore new ventures right when they have extra time, talent, and curiosity to make a difference. Thank you for what you are doing so well!”

Lana M. “50Plus-Today magazine is one of the highest quality online magazines I’ve seen. The articles are well-written and have the feeling of personal experience that’s very helpful to the reader. The topics are timely as well. Highly recommended.

Marie V. “Just a quick note to say thank you for encouraging seniors to make the most of this wonderful chapter of their lives. I’m also really excited to see that you have so much great information on how people can live in their own homes, on their terms, for as long as possible.”

Valerie M. “I was looking for an innovative way to advertise one of my outdoor events. Leslie assisted me in creating an article for her magazine as well as an ad that focused on the needs of this important market. 18 people signed up for the event which exceeded my expectations!”

Amy J. “All of your website articles are interesting to me and so well-written”

Peter J. “I am impressed with your website! Love the articles, the layout, and the colors!”