Table of Contents
by Ellen Blake
Bring back paper menus!
Where are the specials?
How do you easily find the specials in a restaurant when scrolling a QR code menu? Digital formatting changes conventional menu design; it’s not easy to format an online menu to quickly draw the eye to a unique deal or offering. Some restaurants rely on the waiters to explain the specials verbally before taking your menu, and others use a white board. Those options work, but I always liked when restaurants provided a one page paper menu explaining the specials best. Many restaurants no longer do any of the three and when the specials are listed only on the online menu I often miss them.
The QR code technology can be confusing or inaccessible
I lunch with an 80 year old friend fairly regularly. While she is sharp as a tack and uses her computer at home for email and to google information, she finds the QR codes confusing. She only recently purchased a smart phone with a camera. If I’m with her, it’s not a problem to show her the menu on my phone or read the options to her, but she would much prefer to have her own traditional paper menu. It’s more of a problem when she dines out with her 90 year old husband, who doesn’t own a smart phone. He has a track phone (no camera) for emergencies only that he usually doesn’t bring it out with him anyway. He is very sharp as well, just not interested in learning or using new technology at this point in his life. Shouldn’t the restaurant menu be easily accessible to all?
Why do restaurants use QR codes?
Despite some of the negative feedback restaurants received from patron about QR codes many continue to use them. This technology isn’t all bad.
You should really look at what qr2z.com is trying to achieve. It’s like making it all better for menu readers at least for who prefer scanning and reading menus on mobile. While it’s a continuously improving platform its always after improving the experience issues and hey it also provides PRINT option such that businesses don’t deny of a printed menu for elders, non techy and one who is not in mood of a digital menu.
Key take away here for me is: SCROLLING.
Thanks for sharing this BTW.
I’m assuming you work for qr2z.com – and I have no doubt they are continually trying to improve the experience – but in the opinion of the author, we are not quite there yet. Will continue to monitor,though!Thanks for your feedback.